希賽網(wǎng)為考生們整理了2013年西北師范大學(xué)考博英語翻譯部分真題及答案，供考生們備考復(fù)習(xí)。

顧客對產(chǎn)品和服務(wù)有不同的價值觀。有的顧客要求價格低，購物方便;有的顧客對價格并不太在意，他們要求產(chǎn)品必須是最新款式，在市場上代表最先進(jìn)的技術(shù);還有的顧客要求產(chǎn)品或服務(wù)能滿足他們特殊的需求。所以，一家公司若要成為領(lǐng)先市場的首腦公司并保持其競爭優(yōu)勢，就必須根據(jù)自身的條件集中在某個方面做出突出的表現(xiàn)，或者以低成本取勝，或者以最新名優(yōu)產(chǎn)品取勝，或者以與特殊的顧客群建立緊密的關(guān)系取勝。

試題答案：

Customers have different values about products and services. Some customers ask for low prices and convenient shopping. Some customers do not care much about the price. They require the products to be of the latest style and to represent the most advanced technology in the market. Others demand products or services that meet their specific needs. Therefore, if a company wants to become a leading company in the market and maintain its competitive advantage, it must focus on a particular area of outstanding performance according to its own conditions, either by winning with low cost, or by winning with the latest and best products, or by building a close relationship with a particular customer group.

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